The cost of a social media strategy from AFG is always tailored to your specific requirements.

We provide a personalised estimate based on the scope of your social media needs, the number of platforms to be managed, the complexity of content creation, and any integration with other marketing services you might require. We believe in transparent pricing that reflects the value we deliver.

Absolutely. Social media offers unprecedented access to billions of potential customers, providing an invaluable opportunity to significantly increase brand awareness and maintain top-of-mind presence with past clients. It offers unparalleled precision in targeting specific demographics and audiences, allowing for highly efficient marketing spend. Beyond reach, social media fosters genuine trust and builds a loyal community around your brand, often at a fraction of the cost of traditional advertising channels like a 30-second TV spot.
 

Many businesses inadvertently hinder their social media success by failing to curate content specifically for each platform. While convenient, simply cross-posting the identical content across Facebook and Instagram, for example, misses opportunities. At AFG, we highly recommend optimising post descriptions, image formats, and even video lengths for each specific platform. Another common issue we observe is the improper or ineffective use of hashtags.

By ensuring your content is natively optimised for specific platforms and user expectations, your brand appears more proficient and authentic, which builds valuable "social proof" and trust with your audience.

A robust social media strategy is the bridge connecting your overarching business goals with your social media priorities. Once we've clearly defined how social media integrates into your broader business objectives, we can make informed decisions on crucial tactical elements, such as:

• Prioritising Social Platforms: Identifying which social platforms are most relevant to your target audience and business goals.
• De-prioritising Non-Essential Platforms: Determining which platforms may not offer sufficient ROI for your specific needs.
• Content Performance Analysis: Understanding what types of content consistently perform well on your chosen platforms to guide future creation.

Social Media Marketing (SMM) is the ongoing process of strategically promoting your brand, products, and services across the world's most influential social media platforms. It's a dynamic blend of organic content promotion, active community engagement, and targeted paid advertising, all orchestrated to achieve specific business goals such as increasing brand awareness, driving website traffic, or generating high-quality leads.

Social listening is the process of monitoring social media channels for mentions of your brand, products, competitors, industry keywords, and broader topics relevant to your business. It goes beyond simply responding to direct messages; it involves understanding the overall sentiment, trends, and conversations happening around your brand and industry. Social listening is crucial because it allows you to:

• Identify Brand Perceptions: Understand how your audience truly perceives your brand.
• Discover Customer Insights: Uncover pain points, needs, and desires of your target audience.
• Monitor Competitors: Stay informed about what your competitors are doing and how their audience reacts.
• Identify Trends: Spot emerging trends and adapt your content strategy accordingly.
• Manage Crises: Quickly detect and respond to negative mentions or potential PR crises.

At AFG, social listening informs our strategy, helping us create more relevant content and engage more effectively with your audience.

Your social media strategy should serve as your guiding document, ensuring consistency and effectiveness across all your efforts. A robust strategy from AFG includes vital information that:

• Defines Content Pillars/Themes: Establishing clear content "buckets" or themes that align with your brand messaging and audience interests.
• Profiles Core Demographics & Customer Personas: Detailing who your ideal customers are, ensuring content is tailored to their needs and preferences.
• Establishes Brand Values: Outlining the core brand values that must be consistently represented across every social platform.
• Sets Clear Goals & KPIs: Defining measurable goals (e.g., increased engagement, website traffic, lead generation) and the Key Performance Indicators (KPIs) that will track progress.

The most relevant social media metrics for your company will always align with your overarching business goals. At AFG, we typically track common metrics to measure social media marketing performance, including:

• Impressions/Reach: How many unique individuals are seeing your brand's content on social media, indicating growing visibility?
• Engagement Rate: Are people actively interacting with your content through likes, comments, shares, and saves, signifying audience interest and conversation?
• Mentions/Sentiment: How often is your brand being discussed, and what is the general sentiment (positive, neutral, negative) surrounding those mentions?
• Social Referral Traffic: How many users are clicking through from your social channels to your website, demonstrating direct impact on web activity?
• Follower Growth: How many individuals are joining your immediate social networks, expanding your direct audience?

For the most comprehensive understanding of social media's benefit, we always analyse these metrics in conjunction with other marketing channels. For example, are leads generated from social media referrals more qualified than those from paid advertising campaigns?

At AFG, our dedicated SMM team provides comprehensive support, strategic guidance, expert management, and creative content creation to elevate your social media presence. Depending on your unique business needs, we handle a wide array of functions, including:

• Strategic Social Post Creation: Crafting compelling, platform-specific content that resonates with your audience.
• Social Media Auditing & Strategy Development: Conducting thorough analyses of your current presence and developing bespoke strategies tailored to your goals.
• Social Listening & Community Management: Actively monitoring conversations about your brand and engaging with your audience to build a loyal community.
• Performance Reporting & Analysis: Providing detailed reports on your social channels' performance, offering actionable insights.
• Hashtag & Platform Research: Identifying optimal hashtags and understanding platform nuances to maximise reach and engagement.

It's easy to get caught up in the excitement of every new social media platform, but each channel demands dedicated time, energy, and budget to effectively meet your business goals. At AFG, we recommend a strategic approach: initially, focus on one or two platforms that most closely align with your target audience and business objectives. By truly capitalising on these chosen channels with frequent, high-quality, and platform-optimised posts, you'll achieve far greater results than by spreading your efforts too thinly across many.

Investing in social media marketing with AFG offers multifaceted benefits for your business:

• Enhanced Brand Awareness & Community Building: At a foundational level, social media excels at increasing your brand's visibility and fostering a loyal community of prospects and customers.
• Revenue Generation: For many businesses, social media can become a significant driver of leads and direct sales.
• Facilitator of Conversation: It's a powerful tool for initiating and maintaining direct conversations with your audience, creating a sense of connection and belonging.
• Audience Connection: It's one of the most effective ways to make your audience feel truly connected and invested in your brand, which directly influences purchasing decisions.
• Precise Audience Targeting: The sophisticated targeting capabilities of social media platforms (through boosted posts and display advertising) make it an ideal channel for launching highly effective retargeting campaigns or broad brand awareness initiatives.