Per Per Click Campaign Management (PPC) & Google Ads Services

Per Per Click (PPC) Campaign Management & Google Ads Services provide UK businesses with measurable, targeted advertising on search engines. These services are designed to drive relevant traffic, increase enquiries, and improve ROI across paid channels. Ideal for small businesses, sole traders, and SMEs looking for immediate visibility online.

What Per Per Click Campaign Management (PPC) & Google Ads Services Includes

Our PPC & Google Ads Services include:

• Campaign setup and performance strategy
• Keyword research, match type optimisation, and negative keyword filtering
• Competitor and geographic targeting configuration
• Text ad copywriting and A/B testing
• Conversion tracking implementation and event setup
• Bid management and daily budget control
• Ad extensions (callouts, sitelinks, structured snippets)
• Audience segmentation and remarketing list creation
• Google Ads account reviews and monthly reporting
• Optional support for Microsoft Ads (Bing) if relevant to the target market
   

Why Per Per Click Campaign Management (PPC) & Google Ads Services Matter

Paid search advertising offers instant visibility in search engine results. For small businesses and sole traders, PPC services save time, reduce guesswork, and help maximise return on ad spend. Campaigns can be precisely targeted by intent, location, or device, providing real-time data to inform business decisions. With proper management, PPC allows you to scale traffic and control costs effectively.
 

The Current Landscape (With Stats)

xxxxx TABLE xxxxx

Sources: Statista UK Digital Ad Report (2024), WordStream UK ROI Benchmarks (2023), Ofcom Online Nation (2024)
 

Who Needs Per Per Click Campaign Management (PPC) & Google Ads Services

• Small to medium-sized enterprises (SMEs)
• Startups and early-stage businesses
• E-commerce brands looking for immediate sales
• Local service businesses (e.g. plumbers, clinics, solicitors)
• Franchises expanding across locations
• B2B companies aiming for high-intent lead generation
   

Common Problems Per Per Click Campaign Management (PPC) & Google Ads Services Solves

• Wasted ad spend on poor-performing keywords
• Low conversion rates and weak ad engagement
• Ads not showing due to poor quality scores
• Confusing dashboards and misaligned tracking
• Limited understanding of how Google Ads auctions work
• No visibility into what’s working or how to scale

How We Deliver Per Per Click Campaign Management (PPC) & Google Ads Services

We manage PPC campaigns end-to-end using Google’s advertising tools and industry best practices. After a strategy consultation, we set up and structure your campaigns around clear goals - calls, form submissions, or purchases. Using Google Ads Manager, we optimise bids, test ad variations, and configure tracking through Google Tag Manager and Google Analytics 4. You’ll receive monthly performance reports, keyword analysis, and campaign insights. While the work is fulfilled through a trusted digital partner, the management and reporting remain with us—ensuring quality control and accountability.
 

Key Insights from Leading Sources

• Statista (2024): Google dominates the UK search ad market with over 95% share of search engine usage.
• Gov.uk (2023): Businesses running ads must comply with UK consumer protection laws and the CAP Code when making claims.
• WordStream (2023): SMEs that run targeted campaigns using ad extensions see up to 30% higher click-through rates.
• HubSpot (2024): Combining paid search with organic content increases lead quality and reduces cost per conversion over time.
• Ofcom (2024): Mobile-first campaigns are essential, as over two-thirds of search ad traffic now comes from mobile devices.
   

Is This Service Right for You?

If your business relies on online traffic, lead generation, or local enquiries—and you're not seeing consistent results from your existing ads - our PPC & Google Ads Services can help. It’s ideal for UK businesses that want to reduce wasted spend, improve performance, and scale visibility without managing it all in-house.
 

Ready to Take Control of Your Finances?

If you're looking to get more from every pound spent on advertising, let us take care of your PPC campaigns while you focus on growing your business. Contact Allied Financial Group today to schedule a free consultation.

Frequently Asked Questions